Quikly

Quikly, an urgency marketing platform, leverages psychology to motivate consumers, so brands can immediately increase response around their key marketing initiatives.

The Braze and Quikly partnership allows you to accelerate conversions on events within a Braze customer journey. Quikly does this by using urgency psychology to motivate consumers in fun — and instant — ways. For example, brands can use Quikly to immediately acquire new email and SMS subscribers directly into Braze or to motivate other key marketing objectives like downloading your mobile app.

Prerequisites

Use cases

Quikly allows brands to accelerate email or SMS acquisition and motivates subscribers to provide first-party data directly within Braze. You can also use Braze to target lapsed customers with a Quikly activation that will reactivate and retain that audience. Additionally, marketers can use this integration to incentivize specific customer journey events with unique reward structures.

For example:

• Build anticipation and engagement over days as consumers opt-in for a chance to claim exciting rewards with Quikly Hype. First-party data is automatically pushed to Braze.
• Accelerate acquisition of new email and SMS subscribers using unique, real-time offers based on a consumer’s speed of response, rank against others, randomly, or before time or quantities run out with Quikly Swap.
• Motivate specific steps in the customer journey with unique reward structures using webhooks.
• Apply custom attributes or events to the user’s profile upon participating in a Quikly activation.

Integration

Outlined below are four different integrations: email acquisition, SMS acquisition, custom attributes, and webhooks. The integration you choose will depend on your Quikly activation and use case.

• email acquisition
• sms acquisition
• custom attributes
• webhooks

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Content-Type: application/json
Authorization: Bearer YOUR-REST-API-KEY

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{
  "attributes": [{
    "_update_existing_only": false,
    "user_alias:": {
      "alias_name": "[email protected]",
      "alias_label: "email"
    },
    "email": "[email protected]"
  }]
}

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Content-Type: application/json
Authorization: Bearer YOUR-REST-API-KEY

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{
  "subscription_group_id": "the-id-of-the-subscription-group",
    "subscription_status": "subscribed",
    "phone": "+13135551212"
  }]
}

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"q_scope": "your-activations-scope-id"
"event": "your-event-identifier"
"email": {{${email_address}}

Support

Reach out to your client success manager at Quikly with any questions.