Facebook Audience export

The Braze and Facebook integration allows you to manually export your Braze segments to Facebook to create Facebook Custom Audiences. This is a one-time, static audience export and will only create new Facebook Custom Audiences.

Common use cases for exporting Facebook Custom Audiences include:

• Retargeting users at specific points within their lifecycle
• Creating exclusion targeting lists
• Creating Lookalike Audiences to acquire new users more efficiently
  
  

Prerequisites

Requirement	Description
Facebook Business Manager	A centralized tool to manage your brand’s Facebook assets (for example, ad accounts, pages, apps).
Facebook ad account	An active Facebook ad account tied to your brand’s business manager that you want to use with Braze custom audiences. Ensure that your Facebook business manager administrator has granted you administrator permissions to the Facebook ad accounts you plan to use with Braze, and that you have accepted your ad account terms and conditions. Otherwise, you will not be able to access any Facebook ad accounts within Braze.
Facebook Custom Audiences Terms	You must accept Facebook’s Custom Audiences Terms for your Facebook ad accounts you plan to use with Braze.

Integration

Step 1: Connect to Facebook

1. In the Braze dashboard, go to Partner Integrations > Technology Partners and select Facebook.

2. In the Facebook Audience Export module, select Connect Facebook.
   
   

3. In the Facebook oAuth dialog window, authorize Braze to create Custom Audiences into your Facebook ad accounts.
   
   

4. After Braze is linked to your Facebook account, select which ad accounts you would like to sync within your Braze workspace.
   
   
   
   After you connect, you will be taken back to the partner page, where you can view which accounts are connected and disconnect existing accounts.
   
   
   
   Your Facebook connection is applied at the Braze workspace level. If your Facebook administrator removes you from your Facebook Business Manager or access to the connected Facebook accounts, Braze will detect an invalid token. As a result, your active Canvases using Facebook audience steps will show errors, and Braze will not be able to sync users.

Step 2: Export your users into Facebook

In Braze, Facebook audience export is accessible through the Segments page.

1. On the Segments page, select the segment you’d like to export.
2. Select User Data, and then select Export as Facebook Audience.
   
   

3. If you haven’t already activated Facebook within Braze, you will be prompted to go to the Facebook Technology Partners page in the dashboard. If you already activated Facebook through Technology Partners > Facebook, you will be able to select your Facebook ad account and the user fields to export.
   
   There are three possible user fields you can export:
   • Device IDFA
   • Phone number
   • Email

4. After you select the user field, select Export Segment. Like CSV exports, you will receive an email when the segment has finished exporting into Facebook.
5. View the custom audience on the Facebook Ads Manager.

Configuring your audience export

When building Facebook audiences, you may wish to include or exclude certain users based on their preferences, and in order to comply with privacy laws, such as the “Do Not Sell or Share” right under the CCPA. Marketers should implement the relevant filters for users’ eligibility within their Canvas entry criteria. Below we list some options.

• If you have collected the iOS IDFA through the Braze SDK, you will be able to use the Ads Tracking Enabled filter. Select the value as true to only send users into Audience Sync destinations where they have opted in.

• If you are collecting opt ins, opt outs, Do Not Sell Or Share, or other relevant custom attributes, you should include these within your Canvas entry criteria as a filter:

Lookalike Audiences

Once you’ve successfully exported a segment as a Facebook Audience, you can create additional groups using Facebook Lookalike Audiences. This feature looks at your chosen audience’s demographics, interests, and other attributes and creates a new audience of people with similar attributes.