ActionIQ

ActionIQ brings order to customer experience chaos. The ActionIQ Customer Experience (CX) Hub gives all teams direct but controlled self-service access to customer data to discover audiences and orchestrate experiences at scale.

The Braze and ActionIQ integration allows brands to sync and map their ActionIQ data directly to Braze, empowering the delivery of extraordinary customer experiences based on the entire breadth of their customer data. The integration enables the users to:

• Map audience segments or custom attributes to Braze directly from ActionIQ
• Forward the events tracked by ActionIQ to Braze in real time to trigger personalized and targeted campaigns

Prerequisites

Requirement	Description
ActionIQ account	An ActionIQ account is required to take advantage of this integration.
Braze REST API key	A Braze REST API key with users.track and user.export.ids permissions. This can be created in the Braze dashboard from Settings > API Keys.
Braze REST endpoint	Your REST endpoint URL. Your endpoint will depend on the Braze URL for your instance.

Integration

Audience membership

This integration is used to sync ActionIQ audience membership to Braze by creating custom attributes that denote whether a Braze profile is part of a segment. Each ActionIQ audience corresponds to a unique boolean custom attribute.

The standard naming convention for the custom attribute created is: AIQ_<Audience ID>_<Split ID>.

To create a segment of these users, In Braze, navigate to Segments, create a new segment, and select Custom Attributes as your filter. From here, you can choose the ActionIQ custom attribute. After the segment is created, you can select it as an audience filter when creating a campaign or Canvas.

Requirements

In ActionIQ, set up a Braze connection by providing your REST API key and Braze REST endpoint.

To match to consumers in the Braze platform, the following identifiers must be included in your activation setting:

• braze_id
• external_id

Once your integration has been connected, information will start sending to Braze.

Events

The ActionIQ platform can be configured to receive event information through its streaming ingest service. This other integration option forwards these Events to Braze, for marketers to use for orchestration or the triggering of marketing campaigns.

The event integration is able to send additional ActionIQ attributes as part of the properties within the event payload.

Requirements

The events integration sends the following information to Braze:

• Event name
• Consumer identifier (either braze_id or external_id)
• Timestamp
• Event properties, which are populated by any additional attributes in the export setting