Treasure Data cohort import

This article describes how to import user cohorts from Treasure Data to Braze so you can send targeted campaigns based on data that may only exist in your warehouse.

Prerequisites

Data import integration

Step 1: Get your Braze data import key

In Braze, navigate to Partner Integrations > Technology Partners and select Treasure Data. Here, you will find your REST endpoint and generate your Braze data import key. After the key is generated, you can create a new key or invalidate an existing one.

Step 2: Create a data connection

Before you create your data connection within Treasure Data, you’ll need to authenticate. First, select Integrations Hub, then Catalog.

Search for the Braze Integration in the Catalog, then hover over the icon and select Create Authentication. Enter your credentials, name your authentication, then select Done.

Step 3: Define your cohort Audience

Sync your cohorts to Braze through an activation in the Audience Studio or by executing a query in the Data Workbench.

• data workbench
• audience studio

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SELECT
  external_id as user_ids
FROM
  example_cohort_table

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SELECT
  email
FROM
  example_cohort_table

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SELECT
  device_ids
FROM
  example_cohort_table

Step 4: Create a Braze segment from the Treasure Data Export

In Braze, navigate to Segments, create a new segment, and select Treasure Data Cohorts as your filter. From here, you can choose which Treasure Data cohort you wish to include. After your Treasure Data cohort segment is created, you can select it as an audience filter when creating a campaign or Canvas.

User Matching

Identified users can be matched by either their external_id or alias. Anonymous users can be matched by their device_id. Identified users who were originally created as anonymous users can’t be identified by their device_id, and must be identified by their external_id or alias.