Tinyclues

Tinyclues is an audience-building feature that offers the capability to increase the number of campaigns and revenue without harming customer experience and analytics to track the performance of CRM campaigns both online and offline.

The Braze and Tinyclues integration offers users a path to better CRM planning and strategy, allowing users to send more targeted campaigns, find new product opportunities, and elevate revenue using an incredibly user-friendly UI.

Prerequisites

Requirement	Description
Tinyclues account	A Tinyclues account is required to take advantage of this partnership.

Data import integration

To integrate Braze and Tinyclues, you must configure the Tinyclues platform, export an existing Tinyclues campaign, and create a user cohort segment in Braze that can be used to target users in future campaigns.

Step 1: Get the Braze data import key

In Braze, navigate to Partner Integrations > Technology Partners and select Tinyclues.

Here, you will find your REST endpoint and generate your Braze data import key. After the key is generated, you can create a new key or invalidate an existing one.

To complete the integration, you will need to provide the data import key and REST endpoint to your Tinyclues data operations team. Tinyclues will then establish the connection and reach out to you after the setup is complete.

Step 2: Export a campaign from the Tinyclues platform

Each time you want to create a cohort of Tinyclues users to use in Braze, you’ll have to first export it from the Tinyclues platform.

In Tinyclues, select the campaign(s) you want to export and click Export Campaigns. Upon export, the audience will be automatically uploaded to your Braze account.

Step 3: Create a segment from the Tinyclues custom audience

In Braze, navigate to Segments, name your Tinyclues cohort segment, and select Tinyclues Cohorts as your filter. From here, you can choose which Tinyclues cohort you wish to include. After your Tinyclues cohort segment is created, you can select it as an audience filter when creating a campaign or Canvas.

Having trouble locating your cohort? Check out our troubleshooting section for guidance.

Using this integration

To use your Tinyclues segment, create a Braze campaign or Canvas and select the segment as your target audience.

User Matching

Identified users can be matched by either their external_id or alias. Anonymous users can be matched by their device_id. Identified users who were originally created as anonymous users can’t be identified by their device_id, and must be identified by their external_id or alias.

Troubleshooting

Are you having trouble finding the right cohort within the list? In Tinyclues, view your campaign details and verify the name by checking the Export File Name.

Still having trouble retrieving your audience? Contact the Tinyclues team for additional support.