Scuba Analytics

Scuba Analytics is a full-stack, machine-learning-powered data collaboration platform designed for high-velocity time-series data. Scuba allows you to selectively export users (also called actors) and load them into your Braze platform. In Scuba, custom actor properties are used to analyze behavioral trends, activate your data across various platforms, and conduct predictive modeling using machine learning.

Prerequisites

To use Scuba Analytics with Braze, you’ll need the following:

Uploading your Scuba data to Braze

To upload your Scuba data to Braze, make a POST request to https://scuba.pliant.io/a/scuba-connectors/prod/braze-activation using the application/json content-type:

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curl -X POST "https://scuba.pliant.io/a/scuba-connectors/prod/braze-activation" \
-H "content-type: application/json" \
-d '{"braze_host":"BRAZE_API_ENDPOINT", \
"braze_api_key":"BRAZE_API_KEY", \
"scuba_host":"HOSTNAME", \
"scuba_token":"SCUBA_API_TOKEN", \
"scuba_table_name":"TABLE_NAME", \
"scuba_actor_property_name":"ACTOR_PROPERTY_NAME", \
"scuba_actor_property_value_filter":"ACTOR_PROPERTY_FILTER" \
"scuba_actor_id":"ACTOR_ID", \
"scuba_period_start":"PERIOD_START", \
"scuba_period_end":"PERIOD_END", \
"scuba_record_limit":"RECORD_LIMIT"}'

Replace the following:

Default behavior

By default, update_existing_only is set to false which will update your existing records in Braze, as well as create new records for those that don’t exist. To prevent Scuba from creating new records, set update_existing_only to true.

Rate limit

Scuba applies a rate limit of 50,000 requests per minute to this endpoint.

Creating segments using Scuba’s behavioral data

After you upload your data, you can create user segments in Braze using Scuba’s behavioral data.

Step 1: Create a new segment

In Braze, go to Audience > Segments, then select Create Segment and enter a name for your segment.

Step 2: Find and select the Scuba attribute

Under Segment Details > Filters, select Custom Attributes.

Select Search custom attributes, then choose the actor property name you used in your previous POST request.

Step 3: Configure the attribute

Next to your actor property name, choose an operator and a value (if applicable). These values are determined by the actor properties you’ve defined in Scuba. When you’re finished, select Save.