Celebrus

Celebrus seamlessly integrates with the Braze SDK across web and mobile app channels, facilitating the population of Braze with channel activity data. This includes comprehensive insights into visitor traffic across digital assets over specified periods.

In addition, Celebrus captures rich profile data for each individual customer, which can be synced with Braze. This empowers you to create effective Braze analytics and communication strategies based on comprehensive, accurate, and detailed first-party data. This capability is further bolstered by Celebrus’ Machine Learning-driven Signals, allowing for hassle-free data capture without the need for extensive tagging. With a robust first-party identity graph in place, all data becomes instantly accessible for immediate use.

Prerequisites

Implementation

After installing your Celebrus implementation, use the Celebrus connectors for Braze to integrate Celebrus data into Braze. There are two elements to the Celebrus integration for Braze: the Braze SDK and Braze custom attributes. You can deploy either or both depending on how you use Braze and the use cases you need.

If you don’t already have the Braze SDK implemented in your web channel, you can use Celebrus to deploy the Braze SDK. Celebrus will add the Braze SDK to web pages, and set up the Braze identity for the web visitor using the Celebrus identity graph. Customer attributes can be synced with Braze via a Cloud Data Ingestion (CDI). This requires a data warehouse supported by Braze CDI, and the configuration of the CDI in Braze.

Celebrus connector for Braze SDK

The Celebrus connector for Braze SDK provides high-level web and mobile app channel data for Braze. In the Braze SDK, the Celebrus System Identity from the Celebrus identity graph will be used as the identifier for Braze integration. Other identifiers are supported for syncing custom attributes via the Braze Custom Attributes Celebrus connector.

The connector deploys and configures the Braze SDK in your channel, so you will need to configure some settings in the Braze SDK data stream and provide the values for these three settings:

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    response.addParameter("sdk_endpoint", "sdk.xxxxxx.braze.com");
    response.addParameter("api_key", "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxx");
    response.addParameter("app_id", "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxx");

Celebrus connector for Braze custom attributes

Step 1: Configure Connected details in Celebrus

The Celebrus connector for Braze custom attributes sends custom attributes to an intermediate database, pre-formatted in the way Braze expects to receive it. In Celebrus you configure the connection details for the database, which will depend on what type of database you are using (such as Snowflake or Redshift).

Step 2: Configure Cloud Data Ingestion in your Braze dashboard

This integration uses Braze Cloud Data Ingestion. Follow the instructions in Data warehouse integrations to set up and configure the Cloud Data Ingestion settings according to the type of warehouse you are using.

Step 3: Sync data from Celebrus to Braze

Celebrus captures and assigns unique identifiers to an individual such as email, phone, external_idor user alias and sends to Braze via CDI. This allows data to be synced to Braze for the same individual.

Celebrus will use the defined identifiers to send the customer attributes that are defined in the Celebrus profile builder, but only when attribute values change. Note that attribute names will be as defined in the Celebrus profile builder, so the attributes in Braze will mirror those in the Celebrus profile. These may need to be adjusted to conform to Braze naming conventions. For example, conforming to Braze’s standard attribute naming conventions.