LINE reporting

After launching your campaign or Canvas, you can view key metrics on the campaign details page or Canvas analytics. This article covers where you can find those metrics and what they represent.

Campaign analytics

In the Campaign Analytics tab, you can view your reports in a series of panels. You might see more or less than those listed in the sections below, but each has its purpose.

Campaign details

The Campaign Details panel shows a high-level overview of your LINE messages’ performance.

Review this panel to see overall metrics such as the number of messages sent to the number of recipients, the primary conversion rate, and the total revenue generated by this message. You can also review delivery, audience, and conversion settings from this page.

Control groups

To measure the impact of an individual LINE message, you can add a control group to an A/B test. The top-level Campaign Details panel doesn’t include metrics from the Control Group variant.

LINE performance

The LINE Performance panel outlines how well your message has performed across various dimensions. The metrics in this panel vary depending on your chosen messaging channel, and whether or not you are running a multivariate test. You can click on the Preview icon to view your message for each variant or channel.

If you want to simplify your view, select + Add/Remove Columns and clear any metrics as desired. By default, all metrics are displayed.

LINE metrics

Here are some key LINE metrics you may see in your analytics. To see the definitions of all LINE metrics used in Braze, refer to Report metrics glossary.

Term	Definition
Sends	The total number of sends successfully communicated between Braze and LINE. This does not mean the message was received by the user.
Unique Opens	The total number of LINE messages sent that were opened by users after a minimum threshold of 20 messages per day has been reached.
Total Opens	The total number of times that the LINE messages sent were opened by users after a minimum threshold of 20 messages per day has been reached.
Unique Clicks	The total number of LINE messages sent that were clicked by users, after a minimum threshold of 20 messages per day has been reached.
Total Clicks	The total number of times that the LINE messages sent were clicked by users after a minimum threshold of 20 messages per day has been reached.

Historical performance

The Historical Performance panel allows you to view the metrics from the Message Performance panel as a graph over time. Use the filters at the top of the panel to modify the stats and channels shown in the graph. The time range of this graph will always mirror the time range specified at the top of the page.

To get a day-by-day breakdown, select the hamburger menu and select Download CSV to receive a CSV export of the report.

Conversion event details

The Conversion Event Details panel shows you the performance of your conversion events for your campaign. For more information, refer to Conversion events.

Conversion correlation

The Conversion Correlation panel gives you insight into what user attributes and behaviors help or hurt the outcomes you set for campaigns. For more information, refer to Conversion correlation.