Idle campaigns and Canvases

This reference article explains the idle status for campaigns and Canvases and answers frequently asked questions.

Campaigns and Canvases are assigned an idle status when they have not sent messages or entered users in some time. These campaigns and Canvases will be automatically stopped at their associated stop dates. You can filter for idle campaigns and Canvases to help you sort and manage your list of campaigns and Canvases.

Idle campaigns

On an ongoing basis, the idle campaigns that meet the following criteria will be stopped:

• A scheduled one-time send is past its send date by seven days
• A scheduled or action-based campaign with an end date is past its end date by seven days
• A campaign without an end date that has not sent messages in one year

For campaigns without end dates, if a message is sent or the campaign is updated, the one-year countdown for stopping the campaign will be reset. When campaigns are stopped, Braze will notify customers in their dashboard and by email.

Campaigns will be stopped at the later of the default stop date and one day after their last occurring conversion deadline. Sends that are a result of a Winning or Personalized Variant are treated as scheduled sends, and will be stopped seven days after the Winning or Personalized Variant is sent. All campaigns will be stopped at 4 am UTC every day for all Braze users.

Content Cards will not be stopped until their expiration deadline, and will also abide by the aforementioned criteria as well as the conversion deadline rule.

Reference this table for how to keep an idle campaign active:

Reason for idle status	Steps to make campaign active
Campaigns that are scheduled one-time sends, and it’s seven days past the send date	Schedule a future send
Campaigns that are scheduled or action-based, have end dates, and it’s seven days past the end date	Extend the end date
Campaigns without an end date that have not sent messages in one year	Send one message or make any edit to the campaign

Idle Canvases

On an ongoing basis, idle Canvases that meet the following criteria will be stopped:

• A scheduled one-time send is past its send date and maximum duration by over 7 days
• A scheduled or action-based Canvas with an end date is past its end date and maximum duration by over 7 days
• A Canvas without an end date has not entered users or been edited in over 12 months and its maximum duration

For Canvases without end dates, if a user is entered or the Canvas is updated, the one-year countdown for stopping the Canvas will be reset. When Canvases are stopped, Braze will notify customers in their dashboard and via email.

The maximum duration of a Canvas is the longest possible time a user can take to complete a given Canvas. This duration includes expirations for Content Cards and in-app messages.

Reference this table for how to keep an idle Canvas active:

Reason for idle status	Steps to make Canvas active
Canvases that are scheduled one-time sends, and it’s seven days and maximum duration past the send date	Schedule a future send
Canvases that are scheduled or action-based, have end dates, and it’s seven days and maximum duration past the end date	Extend the end date
Canvases without end dates that have not sent messages in one year	Send one message or make any edit to the Canvas

Frequently asked questions

What campaigns or Canvases does this apply to?

This will apply to campaigns and Canvases that already meet the previously listed criteria, and campaigns and Canvases that will meet the criteria moving forward.

How do I know if a campaign or Canvas is idle?

Idle campaigns and Canvases will be displayed in the campaign and Canvas list pages under the category Idle. The date on which the campaign or Canvas will be stopped is listed as a column in the list.

What happens if an idle campaign or Canvas is updated?

If a campaign that hasn’t sent a message or a Canvas that hasn’t entered users is updated, the countdown will reset.

What happens to campaigns that haven’t sent a message in one year (or Canvases that haven’t entered users in one year), but have an end date in the future?

We will stop these campaigns and Canvases seven days after the end date.

Who will receive email notifications about stopped campaigns and Canvases?

By default, all users with administrator permissions are opted into email notifications about auto-stopping campaigns and Canvases. The creator of the campaign or Canvas will always be notified when it is stopped. Users can manage email notification preferences by going to Company Settings > Notification Preferences, then adding or removing recipients from the notification Campaign Automatically Stopped and the notification Canvas Automatically Stopped.

How does stopping Content Cards work?

Content Cards in campaigns will not be stopped until their expiration deadline and the appropriate buffer period. They will be stopped at the later of the buffer period (corresponding to whether the campaign is a one-time send, has an end date, or does not have an end date) and the expiration deadline.

For example, if a Content Card expires on April 1, is a one-time send, and has a conversion deadline of 10 days, it will be stopped on April 12 (10 days after the conversion deadline, plus one day). If a Content Card expires on April 1, is API-triggered, and has not sent messages since March 15, it will expire on March 15 of next year.

Canvases are only stopped after the Content Cards are stopped, meaning their maximum duration has passed.

I have a feature flag experiment in my Canvas. After my feature flag is set, will the Canvas remain active?

Canvases with feature flag steps are not automatically stopped and do not become idle.