December 2018

Content Blocks

Content Blocks allow you to manage your reusable, cross-channel content in a single, centralized location. To access this feature go into the Content Blocks Library tab in the Templates & Media section of your Braze account.

With Content Blocks, you can:

• Create a consistent look and feel to your email campaigns using Content Blocks as headers and footers.
• Distribute the same offer codes through different channels.
• Create pre-defined assets that can be used to build messages with consistent information and assets.
• Copy entire message bodies to other messages.

Gmail promotional tool

Gmail has updated the mobile Promotions tab to allow marketers to send more information via annotations in a “card”, rather than just the subject line or preheader information. With the Gmail promotional tool, Braze can help you build the card from our product.