Banner Cards

With Banner Cards, you can create personalized messaging for your users all while extending the reach of your other channels, such as email or push notifications. Similar to Content Cards, you can embed cards directly in your app or website which let’s you engage with users through an experience that feels natural.

Use cases

Because Banner Cards never expire and are auto-personalized every time a user starts a new session, they’re great for:

• Highlighting featured content
• Notifying users about upcoming events
• Sharing updates on loyalty programs

About Banner Cards

Card expiration

By default, Banner Cards don’t expire—however, you can choose an end date if needed.

Placement IDs

Banner Card placements are unique to each workspace and can be used across 10 campaigns within a single workspace. Additionally, placements within each workspace must be assigned a unique ID. You’ll create placements and assign them IDs when you create a Banner Card campaign or embed Banner Cards into your app.

Card priority

When multiple campaigns reference the same placement ID, cards are displayed in order of priority level. By default, newly-created Banner Cards are set to medium, but you can manually set the priority to high, medium, or low. If multiple cards share the same priority level, the newest card will be displayed first.

Metrics

These are the most important Banner Card metrics. For a full list of metrics, definitions, and calculations, refer to Report Metrics Glossary.

Metric	Definition
Total Impressions	The number of times the message has been loaded and appears on a user’s screen, regardless of prior interaction (for example, if a user is shown a message twice, they will be counted twice).
Unique Impressions	The total number of users who received and viewed a given message in a day. Each user is only counted once.
Total Clicks	The total number (and percentage) of users who clicked within the delivered message, regardless of whether the same user clicks multiple times.
Unique Clicks	The distinct number of recipients who have clicked within a message at least once and is measured by dispatch_id. Each user is only counted once.
Primary Conversions	The number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. This defined event is determined by you when building the campaign.

Next steps

Now that you know about Banner Cards, you’re ready for the next steps:

• Creating Banner Card campaigns
• Embedding Banner Cards into your app