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Setting user attributes

Learn how to set user attributes through the Braze SDK.

Prerequisites

Before you can use this feature, you’ll need to integrate the Android Braze SDK.

Default user attributes

To set a default attribute for a user, call the getCurrentUser() method on your Braze instance to get a reference to the current user of your app. Then you can call methods to set a user attribute.

Braze provides predefined methods for setting the following user attributes within the BrazeUser class . For method specifications, refer to our KDoc .

  • First name
  • Last name
  • Country
  • Language
  • Date of birth
  • Email
  • Gender
  • Home city
  • Phone number

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

To set a custom attribute with a string value:

To set a custom attribute with an int value:

To set a custom attribute with a long integer value:

To set a custom attribute with a float value:

To set a custom attribute with a double value:

To set a custom attribute with a boolean value:

The maximum number of elements in custom attribute arrays defaults to 25. The maximum for individual arrays can be increased to up to 100 in the Braze dashboard, under Data Settings > Custom Attributes. Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements. For more information on custom attribute arrays and their behavior, see our documentation on Arrays.

Unsetting a custom attribute

Custom attributes can also be unset using the following method:

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions setEmailNotificationSubscriptionType() or setPushNotificationSubscriptionType(), respectively. Both of these functions take the enum type NotificationSubscriptionType as arguments. This type has three different states:

Subscription status Definition
OPTED_IN Subscribed, and explicitly opted in
SUBSCRIBED Subscribed, but not explicitly opted in
UNSUBSCRIBED Unsubscribed and/or explicitly opted out

Setting email subscriptions

Setting push notification subscription

Prerequisites

Before you can use this feature, you’ll need to integrate the Swift Braze SDK.

Default user attributes

To set user attributes, you need to set the appropriate field on the shared ABKUser object. The following is an example of setting the first name attribute:

The following attributes should be set on the Braze.User object:

  • firstName
  • lastName
  • email
  • dateOfBirth
  • country
  • language
  • homeCity
  • phone
  • gender

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

To set a custom attribute with a string value:

To set a custom attribute with an integer value:

Braze treats float and double values the same within our database. To set a custom attribute with a double value:

To set a custom attribute with a boolean value:

To set a custom attribute with a date value:

The maximum number of elements in custom attribute arrays defaults to 25. Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements. The maximum for individual arrays can be increased to up to 100. If you would like this maximum increased, reach out to your customer service manager.

To set a custom attribute with an array value:

Incrementing or decrementing custom attributes

This code is an example of an incrementing custom attribute. You may increment the value of a custom attribute by any integer or long value:

Unsetting a custom attribute

Custom attributes can also be unset using the following method:

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions set(emailSubscriptionState:) or set(pushNotificationSubscriptionState:), respectively. Both of these functions take the enum type Braze.User.SubscriptionState as arguments. This type has three different states:

Subscription Status Definition
optedIn Subscribed, and explicitly opted in
subscribed Subscribed, but not explicitly opted in
unsubscribed Unsubscribed and/or explicitly opted out

Users who grant permission for an app to send them push notifications default to the status of optedIn as iOS requires an explicit opt-in.

Users will be set to subscribed automatically upon receipt of a valid email address; however, we suggest that you establish an explicit opt-in process and set this value to optedIn upon receipt of explicit consent from your user. Refer to Managing user subscriptions for more details.

Setting email subscriptions

Setting push notification subscriptions

Refer to Managing user subscriptions for more details.

Prerequisites

Before you can use this feature, you’ll need to integrate the Web Braze SDK.

Default user attributes

To set a default attribute for a user, call the getCurrentUser() method on your Braze instance to get a reference to the current user of your app. Then you can call methods to set a user attribute.

Using Google Tag Manager, standard user attributes (such as a user’s first name), should be logged in the same manner as custom user attributes. Ensure the values you’re passing in for standard attributes match the expected format specified in the User class documentation.

For example, the gender attribute can accept any of the following as values: "m" | "f" | "o" | "u" | "n" | "p". Therefore to set a user’s gender as female, create a Custom HTML tag with the following content:

Braze provides predefined methods for setting the following user attributes within the User class :

  • First Name
  • Last Name
  • Language
  • Country
  • Date of Birth
  • Email
  • Gender
  • Home City
  • Phone Number

Custom user attributes

In addition to the default user attribute methods, you can also set custom attributes for your users. Full method specifications, see our JSDocs .

To set a custom attribute with a string value:

To set a custom attribute with a integer value:

To set a custom attribute with a date value:

You can have up to 25 elements in custom attribute arrays. Individual arrays that are manually set (not automatically detected) for Data Type can be increased up to 100 in the Braze dashboard under Data Settings > Custom Attributes. If you want this maximum increased, contact your Braze account manager.

Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements.

To set a custom attribute with an array value:

Custom user attributes are not available due to a limitation in Google Tag Manager’s scripting language. To log custom attributes, create a Custom HTML tag with the following content:

Unsetting a custom attribute

Custom attributes can be unset by setting their value to null.

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions setEmailNotificationSubscriptionType() or setPushNotificationSubscriptionType(), respectively. Both functions take the enum type braze.User.NotificationSubscriptionTypes as arguments. This type has three different states:

Subscription Status Definition
braze.User.NotificationSubscriptionTypes.OPTED_IN Subscribed, and explicitly opted in
braze.User.NotificationSubscriptionTypes.SUBSCRIBED Subscribed, but not explicitly opted in
braze.User.NotificationSubscriptionTypes.UNSUBSCRIBED Unsubscribed and/or explicitly opted out

When a user is registered for push, the browser forces them to choose to allow or block notifications, and if they choose to allow push, they are set OPTED_IN by default.

Visit Managing user subscriptions for more information on implementing subscriptions and explicit opt-ins.

Unsubscribing a user from email

Unsubscribing a user from push

Prerequisites

Before you can use this feature, you’ll need to integrate the Unity Braze SDK.

Default user attributes

To set user attributes, you need to call the appropriate method on the BrazeBinding object. The following is a list of built-in attributes that can be called using this method.

Attribute Code Sample
First name AppboyBinding.SetUserFirstName("first name");
Last name AppboyBinding.SetUserLastName("last name");
User email AppboyBinding.SetUserEmail("email@email.com");
Gender AppboyBinding.SetUserGender(Appboy.Models.Gender);
Birth date AppboyBinding.SetUserDateOfBirth("year(int)", "month(int)", "day(int)");
User country AppboyBinding.SetUserCountry("country name");
User home city AppboyBinding.SetUserHomeCity("city name");
User email subscription AppboyBinding.SetUserEmailNotificationSubscriptionType(AppboyNotificationSubscriptionType);
User push subscription AppboyBinding.SetUserPushNotificationSubscriptionType(AppboyNotificationSubscriptionType);
User phone number AppboyBinding.SetUserPhoneNumber("phone number");

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

Unsetting custom attributes

To unset a custom user attribute, use the following method:

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up an email or push subscription for your users, call one of the following functions.

Both functions take Appboy.Models.AppboyNotificationSubscriptionType as arguments, which has three different states:

Subscription Status Definition
OPTED_IN Subscribed, and explicitly opted in
SUBSCRIBED Subscribed, but not explicitly opted in
UNSUBSCRIBED Unsubscribed and/or explicitly opted out
Subscription Type Description
EmailNotificationSubscriptionType Users will be set to SUBSCRIBED automatically upon receipt of a valid email address. However, we suggest that you establish an explicit opt-in process and set this value to OPTED_IN upon receipt of explicit consent from your user. Visit our Changing User Subscriptions doc for more details.
PushNotificationSubscriptionType Users will be set to SUBSCRIBED automatically upon valid push registration. However, we suggest that you establish an explicit opt-in process and set this value to OPTED_IN upon receipt of explicit consent from your user. Visit our Changing User Subscriptions doc for more details.

Setting email subscriptions

Setting push notification subscriptions

Default User Attributes

To set a default attribute for a user, call the GetCurrentUser() method on the shared UBrazeUser object to get a reference to the current user of your app. Then you can call methods to set a user attribute.

The following attributes should be set on the UBrazeUser object:

  • SetFirstName
  • SetLastName
  • SetEmail
  • SetDateOfBirth
  • SetCountry
  • SetLanguage
  • SetHomeCity
  • SetPhoneNumber
  • SetGender

Custom User Attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

To set a custom attribute with a string value:

To set a custom attribute with an integer value:

Braze treats float and double values the same within our database. To set a custom attribute with a double value:

To set a custom attribute with a boolean value:

To set a custom attribute with a date value:

To set a custom attribute with an array value:

Setting user subscriptions

To set up an email or push subscription for your users, you can use the following methods.

Setting email subscription

Setting attribution data

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