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Setting user attributes

Learn how to set user attributes through the Braze SDK.

Prerequisites

Before you can use this feature, you’ll need to integrate the Android Braze SDK.

Default user attributes

To set a default attribute for a user, call the getCurrentUser() method on your Braze instance to get a reference to the current user of your app. Then you can call methods to set a user attribute.

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setFirstName("first_name");
  }
}

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setFirstName("first_name")
}

Braze provides predefined methods for setting the following user attributes within the BrazeUser class. For method specifications, refer to our KDoc.

  • First name
  • Last name
  • Country
  • Language
  • Date of birth
  • Email
  • Gender
  • Home city
  • Phone number

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

To set a custom attribute with a string value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", "your_attribute_value");
  }
}

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", "your_attribute_value")
}

To set a custom attribute with an int value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_INT_VALUE);
    
    // Integer attributes may also be incremented using code like the following:
    brazeUser.incrementCustomUserAttribute("your_attribute_key", YOUR_INCREMENT_VALUE);
  }
}

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_INT_VALUE)

  // Integer attributes may also be incremented using code like the following:
  brazeUser.incrementCustomUserAttribute("your_attribute_key", YOUR_INCREMENT_VALUE)
}

To set a custom attribute with a long integer value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_LONG_VALUE);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_LONG_VALUE)
}

To set a custom attribute with a boolean value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_BOOLEAN_VALUE);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_BOOLEAN_VALUE)
}

To set a custom attribute with a float value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_FLOAT_VALUE);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_FLOAT_VALUE)
}

To set a custom attribute with a double value:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_DOUBLE_VALUE);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_DOUBLE_VALUE)
}

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_DATE_VALUE);
    // This method will assign the current time to a custom attribute at the time the method is called:
    brazeUser.setCustomUserAttributeToNow("your_attribute_key");
    // This method will assign the date specified by SECONDS_FROM_EPOCH to a custom attribute:
    brazeUser.setCustomUserAttributeToSecondsFromEpoch("your_attribute_key", SECONDS_FROM_EPOCH);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setCustomUserAttribute("your_attribute_key", YOUR_DATE_VALUE)
  // This method will assign the current time to a custom attribute at the time the method is called:
  brazeUser.setCustomUserAttributeToNow("your_attribute_key")
  // This method will assign the date specified by SECONDS_FROM_EPOCH to a custom attribute:
  brazeUser.setCustomUserAttributeToSecondsFromEpoch("your_attribute_key", SECONDS_FROM_EPOCH)
}

The maximum number of elements in custom attribute arrays defaults to 25. The maximum for individual arrays can be increased to up to 100 in the Braze dashboard, under Data Settings > Custom Attributes. Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements. For more information on custom attribute arrays and their behavior, see our documentation on Arrays.

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    // Setting a custom attribute with an array value
    brazeUser.setCustomAttributeArray("your_attribute_key", testSetArray);
    // Adding to a custom attribute with an array value
    brazeUser.addToCustomAttributeArray("your_attribute_key", "value_to_add");
    // Removing a value from an array type custom attribute
    brazeUser.removeFromCustomAttributeArray("your_attribute_key", "value_to_remove");
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  // Setting a custom attribute with an array value
  brazeUser.setCustomAttributeArray("your_attribute_key", testSetArray)
  // Adding to a custom attribute with an array value
  brazeUser.addToCustomAttributeArray("your_attribute_key", "value_to_add")
  // Removing a value from an array type custom attribute
  brazeUser.removeFromCustomAttributeArray("your_attribute_key", "value_to_remove")
}

Unsetting a custom attribute

Custom attributes can also be unset using the following method:

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.unsetCustomUserAttribute("your_attribute_key");
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.unsetCustomUserAttribute("your_attribute_key")
}

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions setEmailNotificationSubscriptionType() or setPushNotificationSubscriptionType(), respectively. Both of these functions take the enum type NotificationSubscriptionType as arguments. This type has three different states:

Setting email subscriptions

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setEmailNotificationSubscriptionType(emailNotificationSubscriptionType);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setEmailNotificationSubscriptionType(emailNotificationSubscriptionType)
}

Setting push notification subscription

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Braze.getInstance(context).getCurrentUser(new IValueCallback<BrazeUser>() {
  @Override
  public void onSuccess(BrazeUser brazeUser) {
    brazeUser.setPushNotificationSubscriptionType(pushNotificationSubscriptionType);
  }
});

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Braze.getInstance(context).getCurrentUser { brazeUser ->
  brazeUser.setPushNotificationSubscriptionType(pushNotificationSubscriptionType)
}

Prerequisites

Before you can use this feature, you’ll need to integrate the Swift Braze SDK.

Default user attributes

To set user attributes, you need to set the appropriate field on the shared ABKUser object. The following is an example of setting the first name attribute:

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AppDelegate.braze?.user.set(firstName: "Alex")

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[AppDelegate.braze.user setFirstName:@"Alex"];

The following attributes should be set on the Braze.User object:

  • firstName
  • lastName
  • email
  • dateOfBirth
  • country
  • language
  • homeCity
  • phone
  • gender

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

To set a custom attribute with a string value:

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AppDelegate.braze?.user.setCustomAttribute(key: "your_attribute_key", value: "your_attribute_value")

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[AppDelegate.braze.user setCustomAttributeWithKey:@"your_attribute_key" stringValue:"your_attribute_value"];

To set a custom attribute with an integer value:

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AppDelegate.braze?.user.setCustomAttribute(key: "your_attribute_key", value: yourIntegerValue)

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[AppDelegate.braze.user setCustomAttributeWithKey:@"your_attribute_key" andIntegerValue:yourIntegerValue];

Braze treats float and double values the same within our database. To set a custom attribute with a double value:

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AppDelegate.braze?.user.setCustomAttribute(key: "your_attribute_key", value: yourDoubleValue)

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[AppDelegate.braze.user setCustomAttributeWithKey:@"your_attribute_key" andDoubleValue:yourDoubleValue];

To set a custom attribute with a boolean value:

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AppDelegate.braze?.user.setCustomAttribute("your_attribute_key", value: yourBoolValue)

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[AppDelegate.braze.user setCustomAttributeWithKey:@"your_attribute_key" andBOOLValue:yourBOOLValue];

To set a custom attribute with a date value:

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AppDelegate.braze?.user.setCustomAttribute("your_attribute_key", dateValue:yourDateValue)

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[AppDelegate.braze.user setCustomAttributeWithKey:@"your_attribute_key" andDateValue:yourDateValue];

The maximum number of elements in custom attribute arrays defaults to 25. Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements. The maximum for individual arrays can be increased to up to 100. If you would like this maximum increased, reach out to your customer service manager.

To set a custom attribute with an array value:

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// Setting a custom attribute with an array value
AppDelegate.braze?.user.setCustomAttributeArray(key: "array_name", array: ["value1",  "value2"])
// Adding to a custom attribute with an array value
AppDelegate.braze?.user.addToCustomAttributeArray(key: "array_name", value: "value3")
// Removing a value from an array type custom attribute
AppDelegate.braze?.user.removeFromCustomAttributeArray(key: "array_name", value: "value2")

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// Setting a custom attribute with an array value
[AppDelegate.braze.user setCustomAttributeArrayWithKey:@"array_name" array:@[@"value1",  @"value2"]];
// Adding to a custom attribute with an array value
[AppDelegate.braze.user addToCustomAttributeArrayWithKey:@"array_name" value:@"value3"];
// Removing a value from an array type custom attribute
[AppDelegate.braze.user removeFromCustomAttributeArrayWithKey:@"array_name" value:@"value2"];
// Removing an entire array and key
[AppDelegate.braze.user setCustomAttributeArrayWithKey:@"array_name" array:nil];

Incrementing or decrementing custom attributes

This code is an example of an incrementing custom attribute. You may increment the value of a custom attribute by any integer or long value:

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AppDelegate.braze?.user.incrementCustomUserAttribute(key: "your_attribute_key", by: incrementIntegerValue)

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[AppDelegate.braze.user incrementCustomUserAttribute:@"your_attribute_key" by:incrementIntegerValue];

Unsetting a custom attribute

Custom attributes can also be unset using the following method:

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AppDelegate.braze?.user.unsetCustomAttribute(key: "your_attribute_key")

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[AppDelegate.braze.user unsetCustomAttributeWithKey:@"your_attribute_key"];

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions set(emailSubscriptionState:) or set(pushNotificationSubscriptionState:), respectively. Both of these functions take the enum type Braze.User.SubscriptionState as arguments. This type has three different states:

Users who grant permission for an app to send them push notifications default to the status of optedIn as iOS requires an explicit opt-in.

Users will be set to subscribed automatically upon receipt of a valid email address; however, we suggest that you establish an explicit opt-in process and set this value to optedIn upon receipt of explicit consent from your user. Refer to Managing user subscriptions for more details.

Setting email subscriptions

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AppDelegate.braze?.user.set(emailSubscriptionState: Braze.User.SubscriptionState)

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[AppDelegate.braze.user setEmailSubscriptionState: BRZUserSubscriptionState]

Setting push notification subscriptions

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AppDelegate.braze?.user.set(pushNotificationSubscriptionState: Braze.User.SubscriptionState)

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[AppDelegate.braze.user setPushNotificationSubscriptionState: BRZUserSubscriptionState]

Refer to Managing user subscriptions for more details.

Prerequisites

Before you can use this feature, you’ll need to integrate the Web Braze SDK.

Default user attributes

To set a default attribute for a user, call the getCurrentUser() method on your Braze instance to get a reference to the current user of your app. Then you can call methods to set a user attribute.

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braze.getUser().setFirstName("SomeFirstName");

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braze.getUser().setGender(braze.User.Genders.FEMALE);

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braze.getUser().setDateOfBirth(2000, 12, 25);

Using Google Tag Manager, standard user attributes (such as a user’s first name), should be logged in the same manner as custom user attributes. Ensure the values you’re passing in for standard attributes match the expected format specified in the User class documentation.

For example, the gender attribute can accept any of the following as values: "m" | "f" | "o" | "u" | "n" | "p". Therefore to set a user’s gender as female, create a Custom HTML tag with the following content:

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<script>
window.braze.getUser().setGender("f")
</script>

Braze provides predefined methods for setting the following user attributes within the User class:

  • First Name
  • Last Name
  • Language
  • Country
  • Date of Birth
  • Email
  • Gender
  • Home City
  • Phone Number

Custom user attributes

In addition to the default user attribute methods, you can also set custom attributes for your users. Full method specifications, see our JSDocs.

To set a custom attribute with a string value:

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braze.getUser().setCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  YOUR_STRING_VALUE
);

To set a custom attribute with a integer value:

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braze.getUser().setCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  YOUR_INT_VALUE
);

// Integer attributes may also be incremented using code like the following
braze.getUser().incrementCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  THE_INTEGER_VALUE_BY_WHICH_YOU_WANT_TO_INCREMENT_THE_ATTRIBUTE
);

To set a custom attribute with a date value:

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braze.getUser().setCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  YOUR_DATE_VALUE
);

// This method will assign the current time to a custom attribute at the time the method is called
braze.getUser().setCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  new Date()
);

// This method will assign the date specified by secondsFromEpoch to a custom attribute
braze.getUser().setCustomUserAttribute(
  YOUR_ATTRIBUTE_KEY_STRING,
  new Date(secondsFromEpoch * 1000)
);

You can have up to 25 elements in custom attribute arrays. Individual arrays that are manually set (not automatically detected) for Data Type can be increased up to 100 in the Braze dashboard under Data Settings > Custom Attributes. If you want this maximum increased, contact your Braze account manager.

Arrays exceeding the maximum number of elements will be truncated to contain the maximum number of elements.

To set a custom attribute with an array value:

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braze.getUser().setCustomUserAttribute(YOUR_ATTRIBUTE_KEY_STRING, YOUR_ARRAY_OF_STRINGS);

// Adding a new element to a custom attribute with an array value
braze.getUser().addToCustomAttributeArray(YOUR_ATTRIBUTE_KEY_STRING, "new string");

// Removing an element from a custom attribute with an array value
braze.getUser().removeFromCustomAttributeArray(YOUR_ATTRIBUTE_KEY_STRING, "value to be removed");

Custom user attributes are not available due to a limitation in Google Tag Manager’s scripting language. To log custom attributes, create a Custom HTML tag with the following content:

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<script>
  // Note: If using SDK version 3.x or below, use `window.appboy` instead of `window.braze`
  // Version 4 or greater should use `window.braze`
window.braze.getUser().setCustomUserAttribute("attribute name", "attribute value");
</script>

Unsetting a custom attribute

Custom attributes can be unset by setting their value to null.

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braze.getUser().setCustomUserAttribute(YOUR_ATTRIBUTE_KEY_STRING, null);

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up a subscription for your users (either email or push), call the functions setEmailNotificationSubscriptionType() or setPushNotificationSubscriptionType(), respectively. Both functions take the enum type braze.User.NotificationSubscriptionTypes as arguments. This type has three different states:

When a user is registered for push, the browser forces them to choose to allow or block notifications, and if they choose to allow push, they are set OPTED_IN by default.

Visit Managing user subscriptions for more information on implementing subscriptions and explicit opt-ins.

Unsubscribing a user from email

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braze.getUser().setEmailNotificationSubscriptionType(braze.User.NotificationSubscriptionTypes.UNSUBSCRIBED);

Unsubscribing a user from push

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braze.getUser().setPushNotificationSubscriptionType(braze.User.NotificationSubscriptionTypes.UNSUBSCRIBED);

Prerequisites

Before you can use this feature, you’ll need to integrate the Unity Braze SDK.

Default user attributes

To set user attributes, you need to call the appropriate method on the BrazeBinding object. The following is a list of built-in attributes that can be called using this method.

Custom user attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

Setting custom attributes

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AppboyBinding.SetCustomUserAttribute("custom string attribute key", "string custom attribute");

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// Set Integer Attribute
AppboyBinding.SetCustomUserAttribute("custom int attribute key", 'integer value');
// Increment Integer Attribute
AppboyBinding.IncrementCustomUserAttribute("key", increment(int))

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AppboyBinding.SetCustomUserAttribute("custom double attribute key", 'double value');

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AppboyBinding.SetCustomUserAttribute("custom boolean attribute key", 'boolean value');

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AppboyBinding.SetCustomUserAttributeToNow("custom date attribute key");

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AppboyBinding.SetCustomUserAttributeToSecondsFromEpoch("custom date attribute key", 'integer value');

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// Setting An Array
AppboyBinding.SetCustomUserAttributeArray("key", array(List), sizeOfTheArray(int))
// Adding to an Array
AppboyBinding.AddToCustomUserAttributeArray("key", "Attribute")
// Removing an item from an Array
AppboyBinding.RemoveFromCustomUserAttributeArray("key", "Attribute")

Unsetting custom attributes

To unset a custom user attribute, use the following method:

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AppboyBinding.UnsetCustomUserAttribute("custom attribute key");

Using the REST API

You can also use our REST API to set or unset user attributes. For more information, refer to User Data Endpoints.

Setting user subscriptions

To set up an email or push subscription for your users, call one of the following functions.

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// Email notifications
AppboyBinding.SetUserEmailNotificationSubscriptionType()

// Push notifications
AppboyBinding.SetPushNotificationSubscriptionType()`

Both functions take Appboy.Models.AppboyNotificationSubscriptionType as arguments, which has three different states:

Setting email subscriptions

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AppboyBinding.SetUserEmailNotificationSubscriptionType(AppboyNotificationSubscriptionType.OPTED_IN);

Setting push notification subscriptions

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AppboyBinding.SetUserPushNotificationSubscriptionType(AppboyNotificationSubscriptionType.OPTED_IN);

Default User Attributes

To set a default attribute for a user, call the GetCurrentUser() method on the shared UBrazeUser object to get a reference to the current user of your app. Then you can call methods to set a user attribute.

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UBraze->GetCurrentUser([](UBrazeUser* BrazeUser) {
    if (BrazeUser) {
        BrazeUser->SetFirstName(TEXT("Alex"));
    }
});

The following attributes should be set on the UBrazeUser object:

  • SetFirstName
  • SetLastName
  • SetEmail
  • SetDateOfBirth
  • SetCountry
  • SetLanguage
  • SetHomeCity
  • SetPhoneNumber
  • SetGender

Custom User Attributes

In addition to the default user attributes, Braze also allows you to define custom attributes using several different data types. For more information on each attribute’s segmentation option, see User data collection.

To set a custom attribute with a string value:

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UBrazeUser->SetCustomUserAttribute(TEXT("your_attribute_key"), TEXT("your_attribute_value"));

To set a custom attribute with an integer value:

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UBrazeUser->SetCustomUserAttribute(TEXT("your_attribute_key"), 42);

Braze treats float and double values the same within our database. To set a custom attribute with a double value:

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UBrazeUser->SetCustomUserAttribute(TEXT("your_attribute_key"), 3.14);

To set a custom attribute with a boolean value:

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UBrazeUser->SetCustomUserAttribute(TEXT("your_attribute_key"), true);

To set a custom attribute with a date value:

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FDateTime YourDateTime = FDateTime(2023, 5, 10);
UBrazeUser->SetCustomUserAttribute(TEXT("your_attribute_key"), YourDateTime);

To set a custom attribute with an array value:

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// Setting a custom attribute with an array value
TArray<FString> Values = {TEXT("value1"), TEXT("value2")};
UBrazeUser->SetCustomAttributeArray(TEXT("array_name"), Values);

// Adding to a custom attribute with an array value
UBrazeUser->AddToCustomAttributeArray(TEXT("array_name"), TEXT("value3"));

// Removing a value from an array type custom attribute
UBrazeUser->RemoveFromCustomAttributeArray(TEXT("array_name"), TEXT("value2"));

Setting user subscriptions

To set up an email or push subscription for your users, you can use the following methods.

Setting email subscription

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UBraze->GetCurrentUser([](UBrazeUser* BrazeUser) {
    if (BrazeUser) {
        BrazeUser->SetEmailSubscriptionType(EBrazeSubscriptionType::Subscribed);
    }
});

Setting attribution data

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UBraze->GetCurrentUser([](UBrazeUser* BrazeUser) {
    if (BrazeUser) {
        BrazeUser->SetPushSubscriptionType(EBrazeSubscriptionType::OptedIn);
    }
});
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