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Compliance Documentation for WhatsApp Services (“WhatsApp Channel”)

Revision Date: 6 January 2026

(Effective as of the Revision Date; subject to change)

The following additional terms apply in relation to Customer’s use of the WhatsApp Channel:

Applicable Third-Party Provider Terms

Customer shall comply with any prerequisites, terms, and policies applicable to the WhatsApp Channel, including any terms required by WhatsApp, LLC and its group affiliates, as described in the Braze WhatsApp setup page.

Bring Your Own (BYO) WhatsApp Connector

Customers can connect their direct WhatsApp accounts with Braze using the BYO WhatsApp Connector.

General terms

Without limiting the generality of any Customer obligations under the Agreement, and for the avoidance of doubt, Customer shall be solely responsible for obtaining all necessary rights, consents, and authorizations and providing legally adequate privacy notices in connection with its use of this Channel and obtaining all legally required consents and authorizations for sending, or receiving as applicable, Messages through this Channel.

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