Compliance Documentation for Mobile Messages Services (“Mobile Messages Channel”)

Revision Date: 9 December 2024

(Effective as of the Revision Date; subject to change)

The following additional terms apply in relation to Customer’s use of the Mobile Messages Channel:

Definitions

“Aggregators”, “Carriers”, or “Mobile Messages Intermediaries” shall mean third-party intermediaries (i) that transmit Mobile Messages between Mobile Message Providers and Carriers; (ii) that are wireless service providers (e.g., T-Mobile, AT&T, etc.); and/or (iii) that are involved in the transmissions of RCS Messages from Mobile Message Providers to End Users.

SMS/MMS Providers or Mobile Messages Providers shall mean Braze Sub-processors used in the transmission of SMS, MMS, and/or RCS Messages, as identified at www.braze.com/subprocessors.

“SMS/MMS Messages” or “Mobile Messages” shall mean SMS, MMS, and/or RCS Messages.

Applicable Industry Standards and Best Practices

When sending Mobile Messages, Customers must comply with the Mobile Messages Providers’ applicable acceptable use and messaging policies, applicable industry standards and guidelines, and where applicable, industry codes and applicable Mobile Messages Intermediaries guidelines for any country where Customer intends to send Mobile Messages, as set forth in more detail in Braze’s Acceptable Use Policy.

Third parties involved in the sending of Mobile Messages, including Mobile Messages Intermediaries, may impose fees or penalties based on Mobile Messages sent in violation of their terms or applicable laws. Customer is responsible for paying fees and penalties that result from Customer’s violation of such third-party terms, regardless of whether such fees or penalties are imposed on Customer or on Braze.

Sub-processors

Braze may use any Mobile Messages Provider that is included on its list of Sub-processors at www.braze.com/subprocessors.

Notwithstanding the above, in the event that Customer sends Mobile Messages using “Bring Your Own (BYO) SMS Connector” model, the Mobile Message Providers involved in the sending shall be deemed Third-Party Providers (as defined in the Agreement) and not Sub-processors of Braze, and the disclaimers below shall apply to such Third Party Providers.

Webhook Use Exception Terms

Applicable to Customers who have subscribed to Message Credits on or after December 9, 2024 (as per the Order Form Effective Date): the restrictions outlined in the Webhooks Channel Compliance Documentation do not apply to the use of webhooks for sending Mobile Messages through a Third Party Provider platform to destinations identified as “SMS/MMS Global” in the applicable Credit Ratio Table for Message Credits.

Bring Your Own (BYO) SMS Connector

Customers can send Mobile Messages from Braze using third-party providers through the “BYO SMS Connector” model. Notwithstanding the above, Customers shall not use the BYO SMS Connector model to send Mobile Messages to the US and Canada.

Disclaimers

Braze disclaims any representations, warranties, liability and indemnification obligations with regards to any Third-Party Provider or Mobile Messages Intermediaries involved in the sending or processing of Mobile Messages, including liability related to system capacity, message throughput, or actual delivery to an End User’s device.

General Terms

Without limiting the generality of any Customer obligations under the Agreement, and for the avoidance of doubt, Customer shall be solely responsible for obtaining all necessary rights, consents, and authorizations, and providing legally adequate privacy notices in connection with its use of this Channel and obtaining all legally required consents and authorizations for sending, or receiving as applicable, Messages through this Channel.