Create Content Block

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{
  "name": (required, string) Must be less than 100 characters,
  "description": (optional, string) The description of the Content Block. Must be less than 250 character,
  "content": (required, string) HTML or text content within Content Block,
  "state": (optional, string) Choose `active` or `draft`. Defaults to `active` if not specified,
  "tags": (optional, array of strings) Tags must already exist
}

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curl --location --request POST 'https://rest.iad-01.braze.com/content_blocks/create' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_REST_API_KEY' \
--data-raw '{
  "name": "content_block",
  "description": "This is my Content Block",
  "content": "HTML content within block",
  "state": "draft",
  "tags": ["marketing"]
}'

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Content-Type: application/json
Authorization: Bearer YOUR_REST_API_KEY
{
  "content_block_id": (string) Your newly generated block id,
  "liquid_tag": (string) The generated block tag from the Content Block name,
  "created_at": (string) The time the Content Block was created in ISO 8601,
  "message": "success"
}